SAP Solutions: Trust and Transparency from
Source to Consumer

Delivering transparency and building trust with consumers requires new business capabilities – provided by SAP’s consumer products portfolio that supports the Intelligent Enterprise.

SAP Solutions

Product innovation

• Map the personalized digital consumer experience to understand consumer needs and desires;
• Partner with service providers to deliver comprehensive, branded experiences based on imperatives such as sustainability.

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Manufacturing

• Apply available capacity with co-manufacturing partners to manage demand at minimal cost and resource consumption;
• Create a network of distributed manufacturing capability, including through 3D-printing capabilities.

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Supply chain

• Develop and manage partnerships with providers in a logistics business network to fulfill orders directly to the consumer;
• Cover complex fulfillment, transportation, and storage needs through cross-company and third-party logistics networks (distributed order fulfillment).

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Marketing

• Partner on opportunities for cobranding, shared experiences, and technology-enabled personalization.

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Sales and service

• Improve the consumer experience through value- added service delivery enhanced by partner content;
• Provide consumer delivery excellence through last-mile logistics providers.

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Procurement

• Accelerate order fulfillment across geographies through a flexible supplier network and orchestrate service delivery from partner organizations;
• Gather supplier information from hundreds of thousands of sources, and quickly analyze with in- memory technology to ensure availability.

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