Board Member, Sales & Marketing Director, Abaco Consulting
Opinion article by Nuno Figueiredo, board member, Sales & Marketing Director of Abaco Consulting for the “Pós-Venda Pesados”, December 2022/January 2023 edition, page 12.
Over the last few years, the transport and logistics sector, often considered to be in the background, has been undergoing a very rapid evolution, as a result of the most recent changes in society, such as globalization, digitalization, reduction of trade barriers and changes in the logistic chain operation models which, consequently, have driven the emergence of greater competition. The truth is that the transport and logistics sector is an important pillar of economic activity, as it plays an essential role in supporting all kinds of businesses.
In this sense, all players in the sector have understood, with technological evolution, the urgent need to develop more innovative logistics models, which would only be possible through the integration of appropriate technology. This is, by far, one of the factors that has most driven companies towards success, through the implementation of new solutions and resources capable of optimizing processes, modernizing sectors and, in general, improving the quality of work and employees.
Without a doubt, the impact of technology on the industry is enormous. It is enough to analyze the agility with which goods circulate nationally or even internationally and reach our homes or cars. What used to take days, or even months, can now be done in a few minutes, and the technological development in the industry has gained more and more strength.
It is a fact that market routes for automotive companies have proliferated in recent years, leading to the emergence of new business models, taking advantage of opportunities for sustained, value-added relationships with consumers seeking results, rather than just products. Thus, it is possible to understand that the success of an organization is increasingly based on building long-term relationships with consumers, based on a deep and often real-time understanding of their evolution.
To achieve this level of involvement, companies need to acquire tools that help them streamline all their processes, automating and integrating them in one place, through a fully computerized system. Such management is only possible through the implementation of Management Software, which makes it possible to manage all the information related to the company’s logistics, in order to provide essential data to the activities of the sector’s managers.
In this sense, the purpose of this model is basically to integrate and connect machines, automation systems, development stages (ranging from production engineering, through the production chain and ending with the use of the product and its services) with the integration of technologies such as the Internet of Things (IoT), Big Data and Analytics, and artificial intelligence, in order to promote a Digital Transformation in all sectors within the automotive industry.
Currently, these systems are inserted in the daily routine of practically all companies in the sector, regardless of their size, in which they enable managers to have the possibility of mapping, in real time, everything that is happening in the company, having at their fingertips all the necessary information for the management of their business.
With competitiveness becoming more and more relevant among organizations and with the increasing presence of competitors, it is essential that companies have fully integrated management solutions so that they can control the entire organization with greater precision, drastically reducing the problems that previously existed and thus achieving success.