Opinion article by Nuno Figueiredo, Board Member, Sales & Marketing at Abaco Consulting, for “Construir“.
The construction sector is going through a period of transformation, with the transition from a growth and operation model based on the rehabilitation of buildings to a reality in which new constructions have gained a greater preponderance. This sector has been experiencing a new growth cycle since 2017, after a long crisis in which Construction has been involved since 2002. Despite the boom that has occurred over the past few years, evidenced by greater purchasing power and greater betting on construction, internationalization has assumed a fundamental role in the growth strategy of many companies in the sector, as well as the diversification of activities within this space.
In view of this context of growth and greater room for maneuver for the management of national companies, the optimization of the operation, as well as effectiveness and efficiency, assume an important role. In this way, the digital transformation that we have been witnessing in other sectors, has also been marked in the construction sector, with information technologies being assumed as a differentiating factor, capable of providing competitive advantages to companies that have information systems. effective management and decision support. In this sense, ERPs thus play a fundamental role in making the process more agile, safe and efficient, in addition to reducing costs and improving management as a whole. On the other hand, by also allowing closer monitoring, with a faster identification of possible budgetary deviations, management systems, capable of supporting business processes along the entire value chain, contribute to a better operation of companies and for greater competitiveness.
Technology can thus become a differentiating factor for companies in the sector at two levels – internal and external. From an external perspective, a company capable of ensuring its customers with a thorough knowledge of the information they hold about their business processes is a guarantee and security as to the quality of execution and minimization of errors, in addition to providing a higher level of security. presentation of your investment projects. From an internal perspective, the existence of a modern and effective management system allows companies to closely monitor the entire value chain, as well as tight control over their cost structure, and greater reliability in decision processes resulting from quality. business data. In this way, construction companies have an important advantage that focuses on the possibility of using management software that adapts to any reality, thus not placing any barriers to the internationalization process.
With the current technology, the construction companies now have a set of tools that will allow them to instantly monitor not only the status of their works, and correct any details, as well as accompany all the backoffice processes that the national offices and even international ones are underway to respond to the demanding challenges that the new markets will certainly face.
The world has evolved, it is a fact, and that is why it is urgent that companies in this sector also do so, because that is the only way they will be able to keep pace with the transformation that we have all seen and that no sector will be left out. In this way, an efficient management system constitutes a fundamental pillar of a national, but above all, international growth strategy for companies that aspire to go beyond borders, as this is the only way they will achieve this.